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• trade name
  trade name

  noun

  the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.
• trade-name
  trade-name

  verb (used with object)

  to designate with or register under a trade name.

trade name

¹ American  

noun

1. the name used by a manufacturer, merchant, service company, farming business, etc., to identify itself individually as a business.

2. a word or phrase used in a trade to designate a business, service, or a particular class of goods, but that is not technically a trademark, either because it is not susceptible of exclusive appropriation as a trademark or because it is not affixed to goods sold in the market.

3. the name by which an article or substance is known to the trade.

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trade-name ² American  

[treyd-neym] / ˈtreɪdˌneɪm /

verb (used with object)

trade-named, trade-naming

1. to designate with or register under a trade name.

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trade name British  

noun

1. the name used by a trade to refer to a commodity, service, etc

2. the name under which a commercial enterprise operates in business

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Etymology

Origin of trade name¹

First recorded in 1860–65

Origin of trade-name²

First recorded in 1860–65

Example Sentences

Latticini Italy Trade name for a soft, water-buffalo product as creamy as Camembert.

From The Complete Book of Cheese by Brown, Robert Carlton

Trade name for an American imitation of a Scandinavian variety, perhaps suggested by Swedish Nordost.

From The Complete Book of Cheese by Brown, Robert Carlton